CAKE Media Lab is a paid media strategy and execution firm focused on our clients business goals. We develop full funnel paid media strategies and tactical plans that provide actionable learnings.
CAKE has implemented a way of working unique to our industry. It allows us to have a defined way of pushing work product to clients that is effective and focuses on experimentation to achieve the best results.
Paid media can be complex with lots of acronyms and metrics. The Media Minute audio series was designed to educate about the various terms, tactics and strategies around paid media and how we implement them into market.