Services

CAKE Media Lab is a full service paid media consultancy and execution company. From strategy to campaign reporting, CAKE Media Lab is focused on how your paid media budget is affecting your companies bottom line and increasing revenue. It starts with defining the business goals and working to achieve them through effective test & learn strategies.

Four stages of paid media planning & execution

CAKE Media Lab helps clients in every stage of the paid media process. Were happy to review your current strategy, develop a new one for you or execute on a strategy you have created. Each stage works together to create a comprehensive media plan that works to push the ideal return on advertising spend (ROAS).

Media Strategy

Answers the questions:

What is the role of paid media in your organization?

What are the expected outcomes?

What channels or tactics should your budget be focused on?

We answer these questions through audience research, client interviews and the development of test and learn cards to define the metrics for success.

Tactical Media Planning

Tactical planning is:

Full funnel campaign planning based on your customer's journey.

Definition of key performance indicators (KPIs) required to achieve your business goals.

Tactical plans include media flowcharts for campaign timing, exact budgeting by channel, targeted audience segments, 3rd party data integrations and creative asset planning.

It is also the time we lock in success metrics, reporting metrics and our test & learn cards.

Media Execution

CAKE executes on:

Self service platforms to control the audience and optimizations.

Broadcast, cable, radio, print and OOH buying.

Search engine marketing.

Programmatic video, OTT/CTV, display and native.

We negotiate media rates on our clients behalf with vendors and execute on self-service platforms where ever possible to ensure the most control over the campaigns. Our team meets regularly during your flight to review the tactics in market and optimizations we are making to improve results.

For a full list of CAKE’s self-service platforms, services and tactics on click here.

Optimizations,Reporting & Analytics

CAKE provides clients with:

A custom dashboard to track the progress of your campaigns.

Progress emails and scheduled reports against KPIs and business goals.

Our system connects all the channels from your campaigns into one report making reporting against your goals and KPIs transparent.